Well, Starbucks is in the news again. It seems the stories just keep popping up everywhere! Just this past week, a new advertising campaign began with Nescafes Tasters Choice instant coffee. The campaign basically questions why exactly it is that Starbucks instant coffee sticks are costing consumers about 400% more than Nescafes Tasters Choice brand. [...]
Archive for June, 2009
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Instant Coffee Sticks – The New Convenient Coffee???
June 11th, 2009 
Roast Master Officially, instant coffee sticks have now hit store shelves. Will this new product replace the old jars of other brands of instant coffee? Do we need another form of freeze dried coffee?? It wasn’t that long ago that Starbucks popped a new, instant coffee product onto store shelves, and now the “Ready Brew Stick” packets [...]
How many pots does a pound of coffee brew?
June 11th, 2009 Roast Master This is a question that I get quite often. Of course, it really depends on how much coffee you are using to brew a pot in the first place, and that comes down to how much coffee you use per cup! That is a whole can of worms on its own! For great details on [...]
